Direct marketing

"Straight from the farmer" is very trendy

Food processing

Local agricultural products with a traceable origin and freshness are important reasons for many people to buy "directly from the farmer". The in-house processing and direct sales are therefore becoming attractive for more and more agricultural companies, according to recent surveys of the DLG. In Germany alone, around 30,000 farmers are currently practicing direct marketing in varying degrees of intensity and professionalism - right through to the perfectly organized farm shop - and the trend doesn not seem to stop.

EuroTier 2021: meeting point for direct marketers

At EuroTier 2020, the world's leading trade fair for animal husbandry professionals, comes a large number of these farmers:

• According to the survey, 35,000 visitors to EuroTier 2018 were interested in the subject of direct marketing

• 29,000 visitors want more information about the processing and marketing of agricultural products

• 2,600 visitors are planning concrete investments in processing and packaging technology as well as shop fittings or vending machines

It is therefore the perfect platform for the presentation of special products and services for this target group.

As part of the world's leading trade fair, the exhibition program offers a wide range of products that are necessary for processing and regional marketing, especially from animal husbandry (poultry, pork, beef, sheep, goat and aquaculture):

Exhibition programme

• Slaughter and cutting

• processing and packaging

• storage and logistics

• cooling technolog

• Equipment

• Technological auxiliaries

• Shop fittings, vending machines

• POS, scanner and labeling systems

• advice and services

• Organizations, publishers

A focus area "direct marketing" should serve the visitors as the first starting point. The offer of the exhibitors is supplemented within the framework of our attractive technical programme, e.g. through discussion forums on topics such as marketing strategies, but also hygiene regulations or the Food Information Regulation (LMIV).



Frederike Arnz
Tel.: +49 6221-1357-12
E-Mail: [email protected]

Irene Ziegler
E-Mail: [email protected]
Tel.: +49 6221 1357-24