For many people, being able to buy products from their own region with a traceable origin and freshness are important reasons for buying “directly from the farmer”. According to current surveys by DLG (the German Agricultural Society), on-farm processing and direct sales are therefore becoming increasingly attractive for ever more farms. In Germany alone, currently around 30,000 farmers are practicing direct marketing at different levels of intensity and professionalism – extending right through to the perfectly organised on-farm shop, with a continuing upward trend.
In its “Direct Marketing” Special at EuroTier 2021, the world’s leading trade fair for animal production professionals, DLG will be providing information about technical solutions, products and services, as well as current marketing strategies.
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