For many people, being able to buy products from their own region with traceable origin and freshness are important reasons for buying 'directly from the farmer'. Processing on the farm and direct sales are therefore becoming increasingly attractive for more and more farms.
In Germany alone, currently around 30,000 farmers are practicing direct marketing with varying degrees of intensity and professionalism – up to and including perfectly organised farm shops. And this trend looks set to increase.
At EuroTier 2021, DLG will be providing information about technical solutions, products and services as well as the latest marketing strategies in its Special on 'Direct Marketing'.