Consumers increasingly want to know where the food they consume comes from. To meet this requirement, processors and the food trade are demanding the traceability of each individual lot over the entire chain. EuroTier 2020 will show how transparency and traceability can be realised in agriculture and how they can be integrated in digital solutions for the entire value-added chain.
"Special:" That means stand space at which the DLG provides information with the support of science and consulting on the current situation (requirements of consumers, processors, possible technical solutions, service providers, etc.).
Presentation of technical solutions
At the same time, companies present their approaches to technical solutions that already exist and are ready for implementation in order to inform visitors on several levels: content requirements, desirable solution approaches and those already technically realised.
Focus on direct marketing:
Marketing in the region or directly on the farm also serves to increase transparency: the producer or at least the distributor at the weekly outdoor market is familiar. And that's why this focus of EuroTier 2020 is an excellent addition to/realisation of the guiding theme.
Transparency and traceability in the entire food production and processing chain will be the topic of panel discussions.
DLG Talk Tier / Conferences
Special aspects of the guiding theme will also be taken up at Talk Tier (Animal) and the conferences like the Pig or Dairy/Cattle Event.