Accreditation Guidelines for 
Journalists and Content Creators

Preamble

PREAMBLE 

These guidelines apply to all events organised by DLG e.V. and its affiliated companies (hereinafter: ‘DLG’). They are intended to ensure professional, safe and orderly media coverage, as well as to protect the interests of visitors, exhibitors, partners, media representatives and organisers. By applying for or using accreditation, you acknowledge these guidelines.

1. Scope

1. SCOPE 

These guidelines apply to all accredited journalists, content creators, influencers, photographers, film crews, podcasters and other media representatives. 

2. Principles

2. PRINCIPLES

Accreditation is intended solely for journalistic, editorial or specialist reporting. There is no entitlement to accreditation.

The decision is made following an assessment of the supporting documents submitted and the relevance of the media outlet or channel.

Accreditations are personal and non-transferable.

Applications must be submitted exclusively via the DLG’s online accreditation portal via the following links. 

4.

4. ASSESSMENT AND DECISION

The DLG may request any missing or additional supporting documentation from the applicant. 

Accreditation decisions are made on a case-by-case basis at the DLG’s discretion. Rejections do not require justification.

Applications may be resubmitted with supplementary evidence.

5.

5. USE OF ACCREDITATION

Accreditation entitles the holder exclusively to report on the event.

The following, in particular, are not permitted:

• marketing or sales activities,
• advertising and promotional activities without the DLG’s consent,
• market research,
• other commercial activities not directly related to reporting.

The details of any contracts with exhibitors, sponsors or other business partners must be disclosed on request. Statutory labelling and transparency requirements remain unaffected.

6.

6. FILM, PHOTOGRAPHIC AND AUDIO RECORDINGS

All legal requirements, in particular those relating to data protection, copyright, personal rights and media law, must be complied with.

These include, in particular:

• Rights of personality must be respected.
• Publications featuring identifiable individuals must be legally permissible.
• Depictions that are degrading or clearly unwelcome are not permitted.
• Information relevant to security must not be documented or published in a manner that jeopardises security.
• Exhibitors’ guidelines regarding photography at their stands must be observed.
• In sensitive or heavily frequented areas, particular consideration must be given to safety and operational procedures.

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7. RULES OF CONDUCT ON THE EXHIBITION GROUNDS

Members of the media are required to conduct themselves in a professional, respectful and responsible manner.

The following are strictly prohibited in particular:

• Portraying or making use of unauthorised access to restricted areas,
• Overnight stays on the exhibition grounds, as well as the staging or promotion thereof,
• the publication of confidential, non-public or security-related information,
• Entering restricted areas without authorisation,
• Disrupting the running of the event,
• the use of drones or technology without the necessary authorisations,
• illegal or security-compromising content,
• Encouraging dangerous behaviour,
• disruptive or harassing behaviour, pranks or challenges.

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8. RIGHTS OF ADMISSION AND SANCTIONS

The DLG exercises its right to manage the premises and may revoke or withdraw accreditations at any time, in particular in the event of breaches of:

• these guidelines,
• the house rules,
• statutory provisions,
• regulatory requirements,
• the legitimate interests of the DLG, its exhibitors or visitors.

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9. FINAL PROVISIONS

By applying for or using the accreditation, these guidelines are deemed to have been accepted. The DLG may amend or supplement these guidelines for future events at any time.

As at August 2026.