China Forum: “Innovations and Insights in Chinese and European Livestock Production”
12 November 2024, 17:00 - 18:20 - DLG Expert Stage (Hall 13, Stand E58), Hanover Fair
The China Forum event gives an overview of shifting from quantity towards quality - Changes of China animal protein market, a contribution from the Chinese Association of Animal science and Veterinary medicine (CAAV). Big Dutchman China will be presenting a case study entitled „Business in China“, followed by a presentation of the Thünen Institute for Farm Economics on the Development of livestock production and Export opportunities for EU welfare products. China's top pig producer, Muyuan Foods, will conclude the program with a contribution headlined “Empowering Large-Scale Pig Farming with Digital Technology and Intelligent Tools”.
Agenda
17:05-17:20
Keynote Presentation:
“Updated of China Livestock Market in Recent 5 Years”
Mr. Ma Chuang, Vice Secretary General, Chinese Association of Animal science and Veterinary medicine (CAAV)
17:20-17:35
Case Study: Business in China
Mr. Philipp Prang, CEO, Big Dutchman China
17:35-17:50
Development of livestock production and Export opportunities for EU welfare products
M.Sc. Mandes Verhaagh (Thünen Institute of Farm Economics)
17:50-18:05
Case Study: China's Agricultural Machinery‘Going Global’
Mr. Xue Zhongyuan, Director of International Exchange and Cooperation Center, Muyuan Foods Co., Ltd.
18:05-18:20
Networking
18:30
EuroTier Opening Ceremony (Convention Centre)